queensvoice

How Video Can Brand, Market, And Tease

Maneuver #3 Video – Connect face-to-face in cyberspace. An online platform for your stage, a global audience waiting to engage.

Excerpt from The Evolving Scribe:  Personalize, Perform, Promote, To Ink A Profitable Future Blending Storytelling, Poetry, And Social Marketing

 

The term TV star or celebrity conjours up an image of the razzle and dazzle of the red carpet draped at the foot of Hollywood. Now you can create your own version of glitz and glamour from your home theater and your spectators can enjoy a personal cinematized message from the ivory, purple, or green carpet in their own auditorium. What better way to further the relationship you have built with your readers and cultivate a new flock of fans than to customize your appreciation, promote your latest page turner, and invite loyal fans to your next book signing.

 

Artist Spotlight Video: Author, Lori Tharps On Timing, Book Promotion, And Social Media

“Your book is always new to someone, so until everybody in the world has a copy of your book you’re not done promoting.” Awesome advice from Lori Tharps, author of the book, Substitute Me, a journalism professor, and freelance writer.

 

The last Festival of the Book in Charlottesville reminded me of how important it is to attend writer’s conferences. There’s nothing like the electrifying vibe that pulses through a live event! I captured a number of videos from the speakers there like this one of Lori participating in an interactive panel.

 

In this clip you’ll:

 

*   hear what Lori does and doesn’t do to represent her brand on two of the most popular social marketing sites

 

*   discover how this one strategy can rejuvenate your book to catch a new round of readers that missed the 1^st launch

 

*   feel more relaxed about marketing your book when you listen to her take, on this one area of timing your promotional activities.

 

Music Motivates You And Viewers When Creating Book Teasers

Should a book teaser grip your attention like a movie trailer with special effects, reverberating music, and high speed clips? Should you share a story, run a rolling display of testimonials, do black and white, color, a combination, or none of the above? I’ve been experimenting with my own books.

 

I decided to use a different method for each of my first three book teasers, webtv show trailer, and new brand introduction to show a variety of techniques.

 

Here are 3 revelations I've discovered so far from doing my book teasers:

Audio Excerpts Portray Personality and Your Book’s Message

Conquer Your Comfort Zone Fears, Capitalize On Your Artistic Side, And Transform Chaos Into Cash With Your Writing

 

The right-brain life is not orderly. We’re naughty, non-conforming, curious, creative beings stimulated by variety and the freedom to explore the vast landscape of ideas that run continuous footage through our subliminal souls…

 

If you can relate to this you may want to listen to the rest of The Intro To, 9 Provocative Right Brain Branding Maneuvers For The Everyday Scribe

 

Enjoy the following preview of Chapter 1

AND then, some tips on how you can create audio to promote your artistic brand.

Partnerships Help You Build A Writing Career Not Just Promote A Book

Choose to work with people whose strengths rise where yours fall

 

 

There are days when it takes every ounce of strength in me to resist bringing the sledge hammer down upon the vicious little cyber gremlins that live inside my computer. But then I’d just have to resurrect them inside a new machine because technology is one of those necessary evils. No matter how much I rebel it’s here to stay. One thing that makes it tolerable and keeps me from total insanity is the support teams that have my back when the internet tools decide to be temperamental and uncooperative.