1. Every passion is bloggable - With the whole world at your fingertips and webcam you probably can locate like-minded souls interested in just about any hobby, turned passion, that you'd like to transform into profit, idea. There are great examples sprinkled throughout the book of enterprising individuals who are succeeding at carving their niche of the blogosphere pie.
2. Why your scribe needs a personal brand - Instead of brand, think identity. Each person has their own thoughts, opinions, experiences, passions that are as unique as your fingerprint. To make your stamp stick in the cyber minds of your audience you must identify what makes you different. Whether it's your voice, niche, appearance, or style, figure out how to shout above the crowd so your individuality stands out. You may not have heard it laid out like it is in Crush It!
3. Tweet Tweet NOW! - Twitter takes time, thought, and transparency but where else can you reach such a volume of people interested in what you have to say for free? From large conglomerates to the single scribe, business owners are chatting, collaborating, comparing, and consuming at an accelerated pace. If you're not imprinting your identity along the giant Twitter shores you are missing the yacht.
4. Get excited about each friend, follower, and commenter - It starts with one, then one handful, then two, and with consistent hard work your audience expands. But never forget that your fan base is made up of individuals who agreed to share some of their attention with you. Don't rate your excitement level along the same scale as the number of your readers but rather on the quality of each conversation.
5. The best medium for you - Should you choose text, audio, video, or a combination for your marketing? The written word is always a favorite form of expression for me. I find that there's a place for audio, such as performing excerpts of your book and sending voice messages through the email. Video is great for educating your viewers, personalizing your message, and recording live events to post on social media sites. Try all three and decide which you like best and which one delivers your desired results. Gary does an excellent job of sharing his favorite method.
6. Live your passion and it will outlive you - Are you creating something that will exist beyond you? As writers your words, characters, and plot creations will continue to circulate through the stratosphere long after you've been called to serve on another plane. Record the details of your life so future generations of your family have memories to reminisce over and pass down. Write books and record media so your fans can continue to learn from, be inspired by, and pay tribute to you. And choose a cause where you can make a lasting improvement in other people's lives. Legacy - A thought provoking chapter.
Crush It is an energetic, engaging read. Afterward you'll be ready to learn, love, and live your deepest driven passion!
Have you transformed your passion into a business? I'd love to hear about it!