Teenagers rebel over it, adults fight for it, our country was born with it, consumers flock to businesses with products that promote it, true leaders win elections because of it, people pay more for it, abundance flows to those who understand and appreciate it
Independence - freedom from control, influence, support, or aid of others.
Individuality - The particular character, collection of qualities, and traits that distinguishes one person or thing from others; sole and personal nature.
How do these traits empower your inner scribe?
Independence gives you control over the unique experiences you offer your clients and enables you to write material that responds faster to their needs and questions. There’s no conflict of interest and no asking for permission.
Individuality is the live pulse that exists at the heart and soul of every writer. It’s the reason that hundreds of scribes can survive in the same industry and why one succeeds while others around it crumble.
You represent your independence and individuality throughout your writer’s brand, collaborations, marketing material, in connecting with clients and the online tools you choose to use. Your products and stories are a reflection of your self-image, like mini identities. You can produce, direct, and star in your own Interactive WebTV show on the internet. You personalize your ipod playlists, screensavers, ringtones on your cell phones, voice mail messages, blogs and even your twitter pages and Facebook profiles illustrate who you are.
The words you use, humor you inject, help you offer, experience you provide and the way you make your customers feel all contribute to why a reader chooses your book on or offline to purchase.
As you pen those fiction or non-fiction prose include some insider details on who you are and the meaning behind the creation of your book. Why did you choose to embark on the journey of becoming a writer? What happened in your life or business to produce the beliefs you’re sharing and how will they help your audience?
Regardless of technological advances there will always be a person behind the brand and on the inside book cover, or ereader, that fans appreciate relating to and enjoy connecting with.
Accept that you and your books are not for everyone. That is why there’s so much training on knowing who your target market is and who it isn’t. Express who you are in person, print, and profiles. The relationships you build on a genuine foundation will consist of people sincerely interested in developing long term mutually beneficial business friendships.
As you promote ideas that spread across cyber space at warp speeds remember it’s independence that grants you this freedom and it’s individuality that allows your social media footprint to be different from everyone else’s. So declare independence for your life and business by focusing on individuality rather than competition and comparison.
Think of the last book, article, or blog post you wrote. What made your voice unique in that piece? Was it the story behind it? A mistake? An accomplishment you're celebrating?
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