“Your book is always new to someone, so until everybody in the world has a copy of your book you’re not done promoting.” Awesome advice from Lori Tharps, author of the book, Substitute Me, a journalism professor, and freelance writer.
The last Festival of the Book in Charlottesville reminded me of how important it is to attend writer’s conferences. There’s nothing like the electrifying vibe that pulses through a live event! I captured a number of videos from the speakers there like this one of Lori participating in an interactive panel.
In this clip you’ll:
* hear what Lori does and doesn’t do to represent her brand on two of the most popular social marketing sites
* discover how this one strategy can rejuvenate your book to catch a new round of readers that missed the 1st launch
* feel more relaxed about marketing your book when you listen to her take, on this one area of timing your promotional activities.
Artist Spotlight Video: Author, Lori Tharps On Timing, Book Promotion, And Social Media from Jennifer Darden on Vimeo.
If you do not have a pocket video camera you need to put that on your Christmas list. If you have one make sure you carry it to meetings, conferences, and even daily, because you never know when you’re going to meet someone that has valuable information to share with your readers. It’s also a great opportunity to promote other writers!
In case you missed it here’s a video post on promoting your writer’s brand not just a book.
And this clip will teach you how to create an author’s brand before you’re published. Stay tuned for more tips and tricks of the authorial trade!
What did you find helpful about these videos? Do you carry a pocket video camera with you to conferences?
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