Should a book teaser grip your attention like a movie trailer with special effects, reverberating music, and high speed clips? Should you share a story, run a rolling display of testimonials, do black and white, color, a combination, or none of the above? I’ve been experimenting with my own books.
I decided to use a different method for each of my first three book teasers, webtv show trailer, and new brand introduction to show a variety of techniques.
Here are 3 revelations I've discovered so far from doing my book teasers:
1. Music makes a difference. Choosing the right tempo to weave throughout your book’s story ignites an emotional pulse in your viewers that can help you create a connection with them. Before you’re able to stream it to the world though, you must complete it. I find that testing tracks gets you in the mood and excited to see the entire project put together. For this teaser I decided on a rock selection
2. Choosing images are one of the most time consuming and expensive part. Picking pictures for your first video may take the longest. One trick I found helpful was to buy photo CDs that have photos, fonts, and clipart on them. It’s still a rather involved process, but if you create folders for images you like, labeled by subject, then you’ll save yourself time for future trailers and other projects.
Depending on how many you need it can also be cheaper than paying for individual photos, especially when you consider how many videos, blog posts, articles, ebooks that you will need artwork for. The video here features an upbeat, energetic tune.
3. Repurpose your words. If you’ve developed a sales page or description to sell your book online then you already have some, if not all of the text you need for a book teaser. It keeps your message consistent because some people like to read and some prefer the entertainment of media. It helps you get going if you don’t have to always start from a blank slate.
"Provocative Right Brain Branding Maneuvers For The Everyday Scribe"
Provocative branding is an attitude. It’s about possessing such a deep belief, confidence, and commitment to yourself that you take a bold stand and live your life against the grain rather than swimming with the rest of the pod. It’s shaking off the conventional nay-sayers who tell you no multi-tasking allowed. I grant you permission to be unpredictable and follow those sparks of spontaneity wherever they may soar.
Check out the trailer for this book here and let me know what you think!
Book teasers, like writing the book itself, is a subjective environment. I’ve looked at many different versions. Ultimately you design one based on what you like and feel is best for your story. It also depends on your video capabilities and whether you choose to do it yourself or hire an editing expert. I’ll cover more on this in the next couple of posts.
Do you have a book teaser? Did you create it yourself or hire someone? Have you seen a dynamic book trailer you really liked? Please share!
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