Maneuver #3 Video – Connect face-to-face in cyberspace. An online platform for your stage, a global audience waiting to engage.
Excerpt from The Evolving Scribe: Personalize, Perform, Promote, To Ink A Profitable Future Blending Storytelling, Poetry, And Social Marketing
The term TV star or celebrity conjours up an image of the razzle and dazzle of the red carpet draped at the foot of Hollywood. Now you can create your own version of glitz and glamour from your home theater and your spectators can enjoy a personal cinematized message from the ivory, purple, or green carpet in their own auditorium. What better way to further the relationship you have built with your readers and cultivate a new flock of fans than to customize your appreciation, promote your latest page turner, and invite loyal fans to your next book signing.
It is another marketing channel, like its cousin audio, but video adds another level of interaction by providing you a vehicle to instantly have a face-to-face conversation with your viewers. You no longer have to wait to meet in person to get to know someone. Imagine how much closer your readers will feel to you if they submit questions to your website or blog and you respond on screen directly to them. Increase response rates by transforming your newsletter from text to a combination of copy and video.
According to Cisco Systems, online video is currently 40% of consumer Internet traffic and forecasts online video will reach 62% of Internet traffic by the end of 2015. Can you picture what a million minutes of video consumption per second will be like? Internet usage is expected to quadruple over the next four years with video leading the pack in the growth of bandwidth usage.
Always have a call to action in your videos. First, illustrate the benefits to your visitors. Then remind them of your expectations and what you are requesting of them. For example, you could invite them to your site for a free report.
Video commerce is an exciting tactic that makes it convenient and simple for your viewers by letting you express your video marketing message AND your call to action request inside the same media space. For example, post a clip of you promoting your latest book on your blog and insert a subscribe tab into the video screen offering a free excerpt in exchange for their name and email. Or, an info button that takes them to your website where they see all of your books.
Create a book trailer and include a buy now button. The advantage is, you are reducing the steps for your viewer by asking them to click right on the video to reach instant access to the desired destination so they can take immediate action!
To access all the other maneuvers plus learn how storytelling and poetry can reach your audience so your message resonates with them and entices their return to your site go here for the full details!
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