Where are you in the video branding, author platform building game? Thinking about it...already doing it...a seasoned pro at it?
Photo By Roger Casas-Alatriste
Here are 16 maneuvers you can use to develop a daring, different, deliberate writer's brand with video!
1 - interview other authors when they have a new book coming out
2 - have someone interview you on a writing topic (do a series-choose one topic per video)
3 - do a ‘day in the life’ of series-show the highlights of you at work at the local café, brainstorming at the park, working with your team if you have one, attending writing events, show a preview of current projects (give readers a chance to get to know you)
4 - video your critique group and the benefits of belonging to one for your blog
5 - make your newsletter stand out by talking to your readers through video rather than just text
6 - send and respond with video email
7 - video playlist of your book signings and interviews (a collection of your public appearances)
8 - progression videos – record day 1, 2, 3 of an instructional writing process
9 - a balanced review of books and other writing products
10 - a hello and thank you introduction on your website and blog
11 - book trailers
12 - introducing your products
13 - blog posts
14 - testimonials – who better to sell your products and services than happy customers
15 – increase subscribers, buyers, and traffic to your website and blog by inserting video commerce widgets into your videos so your call to action is viewed in the same space as your media content
16 – Forget the long all text sales pages. Create a video compilation of you talking combined with some graphics and on screen text to mix it up a bit
These will definitely get you started, or add to the strategies you're already implementing! If you're starting with a blank screen don't risk overwhelm by trying everything at once. Pick a couple, give them a try, gain confidence, then add a couple more tactics to your marketing and branding mix.
Do you have other methods that are helping you build your author's brand? Please share!
In the next post I offer some ways to share your videos and some places to do so!