Location, location, location…A realtors’ motto, a web writers’ maxim that will help you get the most of your online engagement experience and marketing mission.
Determining your favorite places to show up will help you maintain a relevant, relatable, and realistic presence on the web. Here's why:
2. Relatable - Not every person on every site will relate to you, your topic, products, or services. It’s not beneficial to simply have a presence everywhere. Select your friends, followers, and stages carefully. I don’t like the layout on Facebook and designing business pages and running contests is more than I want to do. Twitter is fast and fleeting. I'm there but I’ve always had challenges with the limit of 140 characters and I’ve never been able to figure out how to post photos with my tweets. So I’m starting to navigate more towards Pinterest because it’s simple, visual, and less textually limiting. Plus, if the numbers I’ve seen are accurate, visitors spend more time viewing pins than tweets and spend more through that platform. But that’s just one example and my opinion. Do what works best and where it makes you the happiest.
3. Realistic - Marketing is a long-term commitment. If you don’t enjoy the places you’re hanging out or engaging doesn’t feel sincere, it will be more difficult to stay the course and keep plugging on. If a task feels forced maybe that should be a red flag warning that you need to change directions and choose another avenue for advertising your products, services, and connecting with consumers.
You hope your ideas will spark interest. You need the time invested online to pay off. But in the end artistic expression is a treasured gift. Entrepreneurialism is a thrilling gamble. And social media can be a passageway to profit if you learn to:
- navigate the confusing corridors to locate your most relevant arenas
- enjoy exploring and engaging with relatable individuals
- stay realistic by avoiding the platform pitfall of being all things to all people while trying to show up on every site.