“Your book is always new to someone, so until everybody in the world has a copy of your book you’re not done promoting.” Awesome advice from Lori Tharps, author of the book, Substitute Me, a journalism professor, and freelance writer.
The last Festival of the Book in Charlottesville reminded me of how important it is to attend writer’s conferences. There’s nothing like the electrifying vibe that pulses through a live event! I captured a number of videos from the speakers there like this one of Lori participating in an interactive panel.
In this clip you’ll:
* hear what Lori does and doesn’t do to represent her brand on two of the most popular social marketing sites
* discover how this one strategy can rejuvenate your book to catch a new round of readers that missed the 1st launch
* feel more relaxed about marketing your book when you listen to her take, on this one area of timing your promotional activities.
