For a writer, desire can close the gap between procrastination and poverty, and productivity and profitability.
Desire can push you through challenges and pull you through tragedy.
Desire is the seed that when planted, cared for, and cultivated, will propagate into accomplishments, accolades, and awards for your writing abilities. So...
1. How do you acquire it?
2. How do you keep it?
3. How do you react if you lose it?